Back In Stock Notifications

Ah… That glorious feeling when a product is selling like hot cakes! You worked hard, and can finally enjoy the fruits of your labor. Take a moment to take it all in, pat yourself on the back, and thank those who helped you pull it off.

But what happens when all that inventory is gone?

For some merchants, stockouts are just part of the game: Limited availability often makes customers perceive a product as more precious and valuable. Scarcity marketing can be a risky tactic, but has the power to encourage organic conversation about your brand and products, and help you increase their perceived value.

For others, stockouts always come with a bag of mixed feelings, dominated by frustration and disappointment. If you are wondering why most merchants dread the thought of empty shelves, think about all the lost sales and customers, the damage to brand loyalty, or the extra cost of ordering new inventory at the last minute. Need to hear more?

No matter how you feel about stockouts, we’ve got just what the doctor ordered for your WooCommerce store: Back In Stock Notifications. Use it to:

  • Turn your sold-out products into waitlists that anyone can join.
  • Send automated emails to your customers when their favorite products become available.

Build waitlists and notify your customers when their favorite products are restocked.

Never seen this before? If not, here’s an analogy: Imagine having a virtual assistant who logs the e-mail addresses of all customers interested in purchasing your sold-out products, gracefully gives you the scoop on demand so you can plan accordingly, and sends each customer a personalized e-mail when the product they’ve been waiting for is back in stock.

Bring customers back to your store.

Wondering how many lost sales you can recover this way? Some studies suggest that up to 20% of the customers who sign up for stock alerts eventually return to complete their purchase. The exact number will vary greatly depending on the kind of goods you are selling, but may even rise above 20% if you are using stockouts as a scarcity marketing tactic.

If you like numbers, you are going to love how Back In Stock Notifications can help you gain deeper insights into your inventory. We’ve designed the plugin to make it easy for you to view your most wanted sold-out products, measure demand, and use the data to make more accurate demand forecasts:

Customer activity and view key product insights, at your fingertips.

More Awesome Features

Opt-ins and Opt-outs

Care about your customer’s privacy? Give them the freedom of choice!

  • The plugin adds a handy “unsubscribe” link in Sign-up Confirmation and Back-in-Stock Notification emails.
  • Logged-in customers can sign up without entering their email, and can manage active notifications from a dedicated Account page.

Zero Bloat

View and manage waitlists in one place:

  • Filter notifications by status, customer e-mail, or product/variation.
  • Export waitlist contact details, and use them in your favorite email marketing platform to stay connected with your audience and earn extra loyalty points.

Lightning Fast

High traffic? No jam! Thanks to its integration with Action Scheduler, the extension can send thousands of back-in-stock alerts without breaking a sweat!

Questions and Requests

Want to know more about Back In Stock Notifications? Check it out on, post your message below, or get in touch with our team!

Check it out on, post your message below, or get in touch with our team!

2 responses to Back In Stock Notifications

  1. Neil

    This looks great. My client has been using a similar product on their site but it doesn’t seem to be compatible with WP Engine’s caching.
    The problem they have is down to a nonce value being created and cached meaning after a while the plugin no longer functions.
    Does this plugin suffer a similar limitation?
    Does it work on WP Engine with cache activated?

    • Manos Post Author

      Hey Neil,

      The plugin will work fine behind a full page cache. There are a couple things to watch out for if you need/want to enable full page caching for logged in users, but in most scenarios that’s something you’d want to avoid.

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