Back In Stock Notifications
Ah… That glorious feeling when a product is selling like hot cakes! You worked hard, and can finally enjoy the fruits of your labor. Take a moment to take it all in, pat yourself on the back, and thank those who helped you pull it off.
But what happens when all that inventory is gone?
For some merchants, stockouts are just part of the game: Limited availability often makes customers perceive a product as more precious and valuable. Scarcity marketing can be a risky tactic, but has the power to encourage organic conversation about your brand and products, and help you increase their perceived value.
For others, stockouts always come with a bag of mixed feelings, dominated by frustration and disappointment. If you are wondering why most merchants dread the thought of empty shelves, think about all the lost sales and customers, the damage to brand loyalty, or the extra cost of ordering new inventory at the last minute. Need to hear more?
No matter how you feel about stockouts, we’ve got just what the doctor ordered for your WooCommerce store: Back In Stock Notifications. Use it to:
- Turn your sold-out products into waitlists that anyone can join.
- Send automated emails to your customers when their favorite products become available.
Never seen this before? If not, here’s an analogy: Imagine having a virtual assistant who logs the e-mail addresses of all customers interested in purchasing your sold-out products, gracefully gives you the scoop on demand so you can plan accordingly, and sends each customer a personalized e-mail when the product they’ve been waiting for is back in stock.
Wondering how many lost sales you can recover this way? Some studies suggest that up to 20% of the customers who sign up for stock alerts eventually return to complete their purchase. The exact number will vary greatly depending on the kind of goods you are selling, but may even rise above 20% if you are using stockouts as a scarcity marketing tactic.
If you like numbers, you are going to love how Back In Stock Notifications can help you gain deeper insights into your inventory. We’ve designed the plugin to make it easy for you to view your most wanted sold-out products, measure demand, and use the data to make more accurate demand forecasts:
More Awesome Features
Opt-ins and Opt-outs
Care about your customer’s privacy? Give them the freedom of choice!
- The plugin adds a handy “unsubscribe” link in Sign-up Confirmation and Back-in-Stock Notification emails.
- Logged-in customers can sign up without entering their email, and can manage active notifications from a dedicated Account page.
View and manage waitlists in one place:
- Filter notifications by status, customer e-mail, or product/variation.
- Export waitlist contact details, and use them in your favorite email marketing platform to stay connected with your audience and earn extra loyalty points.
High traffic? No jam! Thanks to its integration with Action Scheduler, the extension can send thousands of back-in-stock alerts without breaking a sweat!
Questions and Requests
Want to know more about Back In Stock Notifications? Check it out on WooCommerce.com, post your message below, or get in touch with our team!